Free Perfume Sample+Hanger from Christina Aguilera
March 6, 2009
Talk about a non-traditional and inventive promotion for Christina Aguilera’s new perfume line to empower its slogan: Sometimes, its all you need to wear; and you get tens of thousands of quality clothes hangers with free perfume samples and a branded Christina Aguilera label on each one, scattered in various public locations all over the country.
The challenge was to create a stirring campaign for the perfume line in Israel and encourage people to buy the product/s. The effort was very, very successful in Israel reaching over 1.5 million customers and giving the company the highest ever sales of a new perfume in the country. The perfume was sold out in less than a week.
But that can’t be done in the Philippines; hangers with free perfume samples in the streets of the Makati/Ortigas business districts will all be gone faster than you can spell Christina Aguilera! How much more if its done in any part of Manila, imagine the pandemonium!
Seen from Adoholik.
