Now why can’t our local (Philippines) Dunkin’ Donuts hire somebody who can re-energize the brand and make it as edgy, hip and fun as their Dubai counterpart did (scroll down to see)? I mean, hey, it’s not like Philippine advertising is outdated – we’ve produced great ad campaigns that have competed in international ad competitions; and it’s not like the market is not ready for a more “forward” thinking campaign. C’mon, the Philippine audience has been rapidly adapting to world trends and we have this innate gift of being “always updated”, as in hindi tayo nagpapahuli! I think now is THE time to get more snazzy and cool in your ad campaigns Dunkin’; great and youthful and vibrant donut brands have been cropping all over the place like Go Nuts Donuts! and the American brand Krispy Kreme.
Could it be that our seemingly “old fashioned” culture is pinning us down, or more so, pinning us at a stand still? Or to put it more directly, could it be that the “old fashioned and reserved” perception that Dunkin’ Donuts has of its market, hindering them to take a modern approach to their campaigns? I know that mainly, the local “donut industry” has been marketed to kids and the family and that their campaigns are addressed to them, but the market is growing, your market is growing, and i think its high time to keep up with the competition.
Compare a local Dunkin’ Donuts ad (sorry i can’t find any images) that you can remember with that of DD Dubai (done by Publinet Dubai) that i have found, and tell me what you think.
